The Brain - Business Connection
All this week I've been reading tidbits about the brain over on 800CEOread blog. This is thanks to Geil Browning who was guest authoring. She mentions her book about the brain, Emergenetics. I'm unfamiliar with it as yet, but will read the review.
This interest in the brain on a site that is read by CEOs and executives fascinates me. As some of you know, my "other job" and other blogs have to do with executive consultant and coaching newsletters, blogs and marketing (www.coachezines.com, www.buildabetterblog.com, www.bizbooknuggets.com, www.executivecoachingarticles.com). What is the brain connection?
I am a psychologist by training and have always been intriqued by the brain, and how little we really know and understand about how it works. The connection between the brain and business is important. It permeates every aspect of work and business.
This is the first time I've seen books about the inner workings of the brain discussed on a business blog, and it will not be the last.
Here's what else the author mentions: The Creating Brain, the Neuroscience of Genius by Nancy C. Andreason. The author blends in neuroscience research to discuss creative giants such as Da Vinci, Mozart, Michaelangelo and others. Did you know that the hippocampus of London taxi drivers is enlarged because of their required memory for city addresses?
Next we like to see images of the brains of Enron executives as compared to those of leading altruistic companies...or is that an oxymoron?







Recent Comments